By Douglas Hubbard
How to Measure Anything: Finding the Value of Intangibles in Business 3rd Edition
— Douglas Hubbard
From the Back Cover
Praise for the second edition of How to Measure Anything: Finding the Value of “Intangibles” in Business
“How to Measure Anything was already my favorite book (just ahead of Hubbard’s second book, The Failure of Risk Management) and one I actively promote to my students and colleagues. But the Second Edition, improving on the already exquisite first edition, is an achievement of its own. As a physicist and economist, I applied these techniques in several fields for several years. For the first time, somebody wrote together all these concerns on one canvas that is at the same time accessible to a broad audience and applicable by specialists. This book is a must for students and experts in the field of analysis (in general) and decision-making.”
—Dr. JOHAN BRAET, University of Antwerp, Faculty of Applied Economics, Risk Management and Innovation
“Doug Hubbard’s book is a marvelous tutorial on how to define sound metrics to justify and manage complex programs. It is a must-read for anyone concerned about mitigating the risks involved with capital planning, investment decisions, and program management.”
—JIM FLYZIK, former Government CIO, White House Technology Advisor and CIO magazine Hall of Fame Inductee
Praise for the first edition—The bestselling Business Math book two years in a row!
“I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question, in business, in science, or in life . . . How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed.”
—PETER TIPPETT, PhD, MD, Chief Technology Officer, CyberTrust, and inventor of the first antivirus software
