Design of everyday things

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By Norman

The Design of Everyday Things: Revised and Expanded Edition – Don Norman

Anyone who designs anything to be used by humans — from physical objects to computer programs to conceptual tools — must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.

Even classics can be updated and improved … Highly recommended.”―Choice

“This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading.”

Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology

“Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published.”

Tim Brown, CEO, IDEO, and author of Change by Design

“Design may be our top competitive edge. This book is a joy–fun and of the utmost importance.”―Tom Peters, author of In Search of Excellence

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